Two hideously bad examples.

These are two examples of brands copying at least the general name and flavour of a product, whilst making it cheaper to under cut them. Apparently whoever did this was just rather lazy, probably didn't get paid much and just doesn't seem like they had the time of day to do it to be honest!

Mountain Dew (Mountain Lion and they took the green from the bottle?) and Dr Pepper (Which strangely like I put in a previous post kept the iconic colour).

Dr pepper.

This is Dr Pepper (Obviously) now they are a brand that gets copied quite a lot whenever I go to Tesco, in fact I'm pretty sire Tesco has copied every single major drink brand with their own value alternative, so I will have to go buy a bottle of each just to get the labels. But yeah this just shows a can of Dr Pepper.

Their branding is always pretty much the same and you start to see a running trend, each brand has something pretty iconic about them which ever if I was to rebrand them I would need to keep that in their just to keep them as who they are. Here the colours are very important, the type not so much because it changes can to can, coke it's that well known coca cola typeface, fanta? Probably the colour.

AND HERE IT IS AGAIN.. They aren't scared to get all abstract and crazy ,even though this example looks a little horrible, on paper but once it comes to putting it onto their cans or bottles they just don't do it!  It's annoying because I just want them to have a little fun.

Drinks?

Now I've picked this, potentially out of trying to redesign the drinks market? These are the most commonly copied products. Everytime you see someone bring out a new coke, they copy the packaging of coca cola, orange, they copy Fanta. It's just how it is. So why not just give the biggest drink brands a remake? Present them in some kind of line up on some nice glass bottles and just see how they look. If this got done in industry the entire drinks market would copy them and the whole thing would just look more fun.

I put this in to show the progressions, below is how they have progressed from just a plain glass bottle, which strange so long as the cap had Fanta on, somewhere pretentious like a slightly expensive area of London would probably absolutely lap that up. They went through some slightly horrific stages to end where they did now with the actually nice but still just very plain logo. The picture above shows they have all these really cool adverts they aren't scared to put on posters, put they don't put them on their bottles! They need to go on the bottles to make them more fun! It's still Fanta and people will still buy it!

and again below is just a typical Fanta Orange bottle. Just looks a little drab to me now.

Coke.

Unsure if I want to tackle a titan like this? Coca-Cola is huge and well established, it's obvious they will never actually try to change their packaging because it's just at a point now where people pick it up based off it's traditional packaging. It's one of the biggest brands and it's packaging gets copied. So it would be fun just to try and switch it up to send a message give it truly unique packaging and see if anyone copies it.

Here on the two red ones, you can see they use the same text, the same shade of red as they do on all their full far products, or the regular ones. This is pretty much where it started and is the one I'm really tempted to change up and see how people react.

They change up their Diet Coke can which I can't say I've ever really noticed! I always thought it was the same til I just stopped and looked now which I guess says what I'm doing quite a lot, I've been drinking coke because and never actually realised the Diet can is completely different to the regular.

Forced to work. Looks like I'm doing this while I'm here.

http://www.minalima.com/film-work/prop-design/prop-concepts-harry-potter


Just putting this here as a quick reference to once of my main references. I really like their work and hopefully my end product can be jazzed up into something ad magical and as a fun as a lot of the things they do.

Need colour printer.

My sketchbooks are going to end up being black and white at the rate Im going which Id rather avoid. Time to get back to work after my massive downer.

Sheffield Hallam

Just went really well. Hoping I get in there or it's time for a break!