Dr pepper.

This is Dr Pepper (Obviously) now they are a brand that gets copied quite a lot whenever I go to Tesco, in fact I'm pretty sire Tesco has copied every single major drink brand with their own value alternative, so I will have to go buy a bottle of each just to get the labels. But yeah this just shows a can of Dr Pepper.

Their branding is always pretty much the same and you start to see a running trend, each brand has something pretty iconic about them which ever if I was to rebrand them I would need to keep that in their just to keep them as who they are. Here the colours are very important, the type not so much because it changes can to can, coke it's that well known coca cola typeface, fanta? Probably the colour.

AND HERE IT IS AGAIN.. They aren't scared to get all abstract and crazy ,even though this example looks a little horrible, on paper but once it comes to putting it onto their cans or bottles they just don't do it!  It's annoying because I just want them to have a little fun.